The purpose of this report is to demonstrate the research analysis over the consumer decisions while they buy or chose to buy a particular product. The emphasis has been provided over the selection of the respondents over the social media and questioning them to understand their perception, motivation, attitudes, and behaviour towards the selected product.
Development of survey instrument
The objective of the survey questions is to critically analyse the perception, culture, lifestyle and family, individual and group differences, motivation, attitudes and others using survey monkey as the tool for analysing it. The questions are developed considering the exploration of these attributes of an individual who is linked to the product being introduced to the user. Set of 10 questions has been prepared or distributing among the different respondents for gaining an overall result that can give better insight over the perception of the customers about Toyota Aris.
The survey was distributed electronically to the respondents using social media and gmails. The reason for distributing the survey electronically can be justified by the fact that electronic mode is one of the most prominent methods for distribution of survey that offers ease and comfort. Furthermore, the electronic distribution offers green value to the survey and it was also considered that the electronic means are the most prominent mean to communicate, as most of the people are active on the electronic means such as computers, or smartphones and others. The source of distribution was email but some of the respondents were communicated through VoIP (Voice over IP) tools such as instant messaging.
The questionnaire developed and the responses are attached in the appendix section.
The analysis of the data has been done through the survey monkey’s internal analysis tool. The survey result of the ten questions that were asked as part of the survey have revealed different facts and they have been presented in the form of bar charts and pie charts. The survey results have revealed the customer perception of the customers and their reactions towards the product being introduced. The customers have also revealed that they are likely to repeat the purchase of the product as found it to be of high quality. Another crucial determination from the survey is that the consumers who responded to the survey are not very old customers that emphasis on the fact that the company have failed to retain its customers for very long period. The respondents have eve stated that the products meet their needs and is value for money. The consumers of the study have also stated that the product is useful and unique. 50% of the respondent selected five seater with luggage space as their choice for the car that suggests that most of the individuals are going to like Toyota SUV and also among the entire respondents, 80% liked he car being introduced to them. 80% of the respondents are ready to buy car means the selection of the audience was effective for the research. Most of the respondents were informed by their friends and society and recommendation level were marked normal. Most of the response were positive for the value for money of the car. Half of the population already own car and half of them do not however, they would probably be bung the product. Most of the population is looking for the car to own it for their life as long the vehicle is operative and thus, the product must be robust enough to be operated.
As part of the survey, ten questions were asked and the respondents responded to it. The survey result have revealed that the satisfaction level of the consumers is not very high but they are satisfied. The customers have also revealed that they are likely to repeat the purchase of the product as found it to be of high quality. Another crucial determination from the survey is that the consumers who responded to the survey are not very old customers that emphasis on the fact that the company have failed to retain its customers for very long period. The respondents have eve stated that the products meet their needs and is value for money. The consumers of the study have also stated that the product is useful and unique.
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